Surpass the past year revenue numbers by 22 per cent
Smaaash crosses Rs. 300 crore sales mark in 2019 about seven years after it opened its first outlet. With 41 outlets as of December 2019, Smaaash’s per store gross sales of Rs. 350-600 per sq ft on an average was at par with significantly higher than other popular restaurant & entertainment startups which entered during the same time as per the size & format of the store.
“We have been selling our proprietary VR (virtual reality) and simulator games internationally, which have been installed in 30 plus countries until now,” Morakhia said. Games product sales to various other clients constitute about 36 Cr+ sales in the calendar year of 2019.
Smaaash received more than 5 million footfall in its centers in this duration of 1 year and is planning to increase this by 10 per cent in the calendar year 2020-21. Family Entertainment Centers (FECs) like Smaaash are being touted as the next big thing in the field of entertainment in shopping malls in India. These are small amusement parks or zones that serve local communities in all cities and are designed to keep the entire family engaged, for at least 4-5 visits per year on an average vs any amusement park where the visit is restricted to maximum twice a year.