Ola, on Thursday launched a new electric vehicle category on its ride-hailing platform, which will allow riders to specifically book rides in a fully electric vehicle. The category, called Ola EV, is a global first for Ola and will be available across London over time it will roll out to other cities around the world where Ola is operational.
According to a press release, the Ola EV category will cost riders the same as a comfort category on the Ola app. Ola EV has 700 drivers across London and this is expected to grow quickly over the coming months, claimed the company.
“Since launching in the UK, Ola has consistently looked to innovate and help solve the toughest mobility challenges. The launch of Ola EV is another great example, offering riders and drivers the opportunity to play their part in the journey to emission-free rides,” said Marc Rozendal, Managing Director, Ola UK.
To incentivize drivers to use the new Ola EV category, Ola will offer a market-leading 0% commission rate for the first 3 months for all electric rides. Post the launch, Ola plans on extending offers through key partnerships to provide easy and affordable options for drivers and riders to shift to fully electric vehicles.
Recently, the Bengaluru-based company had announced its plan to set up the world’s largest two-wheeler factory in Tamil Nadu, to build its range of electric two-wheelers. The company’s electric two-wheelers will be produced in this facility which will be spread across 500 acres of land with 10 production lines and a staggering capacity of 10 million units/year.
Ola plans to launch the vehicle in the UK and Europe in the near future.