Flipkart Wholesale, the digital B2B marketplace of homegrown Flipkart Group, has launched its operations. The aim of the new arm is to connect the local manufacturers with retailers and bring the entire wholesale marketplace at their fingertips using technology.
The move from the Walmart-owned company comes at a time when Mukesh Ambani owned Reliance Retail is trying to strengthen the presence in both the online and offline retail markets. Reliance which launched its e-commerce platform online grocery business JioMart had acquired Future Group’s retail and wholesale business.
According to the company, Flipkart Wholesale is a one-stop solution for the retail ecosystem which will offer Indian businesses a wide selection of products at a significant value, powered by technology and with an aim to grow their business.
The platform is currently available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi and Bengaluru.
The company also plans to expand the presence to Mumbai as well.
Flipkart Wholesale is also planning to expand to 20 more cities by the end of the year and also to add categories like home & Kitchen and Grocery.
Further, the company said, the B2B digital platform aims to rope in over 300 strategic partners and have over 2 lakh listings in two months. Additionally, the platform will enable the onboarding of 50 brands and over 250 local manufacturers in the coming days.
Commenting on the development, Adarsh Menon, Senior Vice President and Head – Flipkart Wholesale, said, “Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian Kiranas and MSMEs by making their business easier using technology.”
“With the strong capability within the group in B2B, we will focus on meeting the needs of kiranas and MSMEs by providing these small businesses a wide selection at significant value, powered by technology to make their lives easier,” he added.
Apart from the technological support, Flipkart Wholesale customers will have access to an easy credit facility to manage cash flow, a wide range of Flipkart assured quality products, simple and convenient order returns and speedy
product delivery directly to their shops with an easy order tracking facility.
Flipkart Wholesale customers will also be able to leverage micro-market level B2B and B2C insights from the Flipkart ecosystem to better understand customer demands specific to their area so that they can buy and sell the right products.